I had the job of researching Digipak's and I started by researching DJ EZ's digipak's as he is a very similar artist to Fragment.
DJ EZ:
This album cover is very simple and shows a country side or farm location which contradicts DJ EZ's style as he was a city artist and has very heavy and bass filled music. I feel that because our artist is new and fresh to the market we need to sell his image a bit more and show him on the cover because audiences like to know what they are buying in to.
Boxinbox & Lionsize:
Boxinbox and Lionsize are the artists of the song 'Don't Stop' (the song to our music video) and I looked at the digipak for 'Don't Stop'.
This contains a very abstract image of a zebra running and crumbling as it does so. I like the idea of the Zebra falling apart and I feel that I can take inspiration due to the fragmented effect, I do feel however that for our artist we need to show more than just an image or a logo because people are getting introduced to "Fragment" for the first time and so they need to see his style. Once the artist is more well known we can start adding his own logo (i.e the running Zebra) so that when people see that logo/symbol they know who it belongs to.
This is our original planning of the CD digipak, we want to go for the idea of distortion due to the artist's name being 'Fragment' deriving from the word 'Fragmentation'.
I feel that our artist should have the style or the common theme of being fragmented because we want to show to his fans that he will never be complete without his fans support and we want to try and incorporate the idea that his album is part of a "fragmented" puzzle that fans need to complete.
'Fragment' needs to be different and I feel that his digipak should represent him as an artist so the more abstract and distorted it is the better because then it will add mystery and deface him, making him a wonder to the fans.
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