Media production is social collaboration which requires a decision of labour- specialised skills in order to manufacture the right shots in getting the correct representation of the star image for the 'pop promo' and single release. Together, Honor and I discussed who was going to do what on the day of the shoot and we decided based on characters, personality and who enjoys what. This is what we researched and decided:
Director -
A film director is a person who directs the making of a film. Generally, a film director controls a film's artistic and dramatic aspects, and visualises the script while guiding the technical crew and actors in the fulfillment of that vision. A music video director is the head of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or may not be in collaboration with the musical act.
The director on the day of our shoot is going to be Vogue. I think Vogue will suit this as she has a good idea of what the video should look like and will be able to get her opinion across easily.
Camera Person -
A camera operator, sometimes informally called a cameraman or a camerawoman, is a professional operator of a film or video camera.The camera operator is responsible for physically operating the camera and maintaining composition and camera angles throughout a given scene or shot. Important camera operator skills include choreographing and framing shots, knowledge of and the ability to select appropriate camera lenses, and other equipment (dollies, camera cranes, etc.) to portray dramatic scenes. The camera operator is required to communicate clearly and concisely on sets where time and film budget constraints are ever present.
The camera person on the day of our shoot will be Callum. I think Callum will be a good cameraperson as he has told me he works well with cameras and I trust that he has a good eye for the types of shots we want.
Art Director -
Art director is in charge of the advertising, marketing, publishing, fashion, film and television and the Internet. Also, they are in charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. They make decisions about visual elements used, what artistic style to use, and when to use motion.
The art director on or shoot day will be Callum because he is very good at knowing what he wants when it comes to the look of the video and I think he will be able to project this to the people we are working with when it comes to the day of the shoot.
Producer -
The producer needs to be willing and able to make everything run smoothly on the day so that there are as little hiccups as possible. They also need to be slightly strict so that everyone sticks to what they need to do. Music video producers are constantly under pressure trying to keep within budget, meet schedules and ensure the smooth operation of the whole production.
The producer on the day will be Honor and she will be fill a variety of roles such as overseeing everything and make sure everything is going to plan. I think she will be good at this as she is very understanding and extremely organised.
Sound playback & lighting desk -
This is the person that is in charge of the sound playback, so listening to the sound and making sure it is okay. Video playback provides a point of reference for, and a method of monitoring, everything that is shot by the camera crew and recorded by the production sound mixer. This person also needs to be in charge of the lighting and putting everything into place. They will do this using the script or brief from the production team to design the specific look required for each shot. Also, using advanced technical skills to realise the design and, with the help of the rest of the lighting department, to set up and operate specialised lights and accessories.
On the day, we will have lighting designers helping us as we will only be able to direct them with what we want lighting wise. However, we will all share the sound playback role as will all be able to have a turn making sure the sound is correct.

Vogue
ReplyDeleteWell done for the blogging of the organisation of your music video shoot this week - in particular with the communication with the dancers and the make-up artists. Sound progress on the shot list although this appears to be work in progress. You show good understanding of what is required – more detail is needed, but it is organised & corresponds well with your storyboard. As an organic process your shot list will develop and prepare you for what lies ahead. This has been presented as a Google document and develop this with better presentation. You have attempted to structure what will be filmed using which actors and which props during each part of your shoot day.