Evalution Task 1- In what ways does your website use, develop or challenge forms and conventions of real websites?

Our website for Fragment adheres to the conventions of any DJ artist that would also appeal to a younger, more hip audience democratic. We used a many large, effective images on our website so that it is not text heavy and simple to use by all audience members. We aimed to make it as aesthetically pleasing as possible so that it was interesting to view, drawing the audience in and giving them a desire to read more about the artist.  Similarly to Zardonic's website, there is a lot of black and white images with the occasional blast of colour.  The objects, fonts and details to all the websites demonstrated above go adhere to the stereotype and conventions of DJ artists as demonstrated through the images of the artists performing to a large crowd. This is similar to the way we approached the design of the website as the other successful artists seem to draw their audiences in through this technique. We wanted to incorporate at least one detail that compliments the digipak and the music video, this being the incorporation of the patterns and shots of Jonty with the 'Blood for Mercy' jacket to complement the aesthetics of the DJ's website. All of the contact pages need to be easy to access and view so that the audience know exactly where and when the artist is performing.