Evalution Task 1 - Conclusion

Conventions are generally the accepted ways of doing something. Conventions can be used, supported, reiterated.  They can be challenged to deliberately broke to subvert conventions. In evaluation of the question set I feel that I have drawn on the conventions of media products in my own campaign.  The use of these conventions is evident in the construction of my own products, for example the way we have a DJ performing his song on decks with pretty lady dancers around him. This is supported by my own research onto other DJ artists music videos and even some pop artists of our generation.  At the same time I have sought to develop and been able to challenge conventions, for example, I have added a edgy side to the DJ as he is dressed in his own kind of style (dreads, hip jackets and trousers). As for the dancers, they were essentially dressed by painting colours on them which is challenging the normal conventions of having girls dressed in girly things such as mini skirts and tights. I feel I have achieved this to differentiate my product in a competitive music industry market and I have attempted to challenge audience expectations, bring something new to the media forms.  Media Conventions are ultimately relied upon for communicating the right message to the intended audience, but also deviate from these expectations helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions, for example, the would enjoy the dancing that takes place in the video and might thrive to be one.