Evaluation Task 3- What have I learned from my audience feedback?

Any music video should be visually interesting and should appeal to the correct target audience, already planned for, within the music genre. One of the most important aspects of marketing and producing is figuring out who the target audience is; at the end of the day the whole point of music videos is to sell and attract an audience so that they will then invest money and enjoyment in your project. Therefore, our audience feed back has been extremely important to our group as, along the way, we needed to know how to develop our skills, ideas and plans in order to appeal to the audience we would like to appeal to (18-24 year olds).

To begin with we needed to pitch our group ideas, we had thought about and discussed, to Luke (creative director). He gave us helpful feedback in terms of what ideas we can and cannot do. When Callum told him about his interesting Poker idea he said it was a great idea however can only be done with a super high budget (not for a school media project). We did kind of predict that this would be the outcome but we thought it was worth the try. We then pitched him the rough version of our final product in terms of using colour, paint and a solo singer. Obviously this idea was green lit and manipulated hugely along the process- we ended up with dancers and a DJ. We did however use many aspects from the original pitch that we liked.  The pitch with Luke ultimately taught us to think about possibilities within our given facilities and to think about the aftermath of whatever we had planned. We also learned to push the motive of the video and think about why we would want to add everything we did. This helped us think about the target audience we wanted to focus on and how each performance element would help shape the attraction.



When we had discussed the group idea further we thought about asking our peers to give us feedback as these are the audience members we would be targeting our artists work at (they are 18 years old). Obviously this pitch is for our original song choice however we were able to apply it to further development of the music video which was helpful. They mentioned how they loved the idea and therefore we had to figure out how to keep elements of the first song within the 'Don't Stop' song choice even though the music was very different. We were worried that the electronic genre was too much of a niche audience type as we realise it is an acquired taste however ....



...we were able to gather more feed back from more of our peers and they said they loved the music and the way we used to editing to really highlight the aspects of the song (e.g. quick cutting style). It was so helpful gathering our friends feedback as we knew we had targeted the music video to the right audience, giving us confidence in the rest of the age groups enjoyment.

In conclusion, at each stage of the process we were able to gather important and beneficial pieces of audience feedback from our peers and creative directors. Looking back on them, I notice how we took hold of the information given and really tried to implement the ideas into our music video development: Luke suggested looking into different song types, include more themes and conventions to the idea and eliminate unrealistic ideas that cannot be done to a high standard. After these tips from Luke, some of our friends said how they really like the colour idea and how we should push on that and finally other friends considered their opinions on the product and gave us supportive and pleasant feedback in order to make things even better (including what they did enjoy). All in all, the feedback really helped us realise who our target audience were and how to appeal to them on an even larger scale.