Evaluation Task 3- Youtube Statistics

Information from YouTube...

Global Reach

• YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.
• YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
• More than half of YouTube views come from mobile devices.
• YouTube has launched local versions in more than 88 countries.
• You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).

Investing in Creators

• The number of channels earning six figures each year on YouTube has increased by 50% y/y.
• The YouTube Spaces team is focused on helping creators make great content through strategic programmes and workshops that are largely administered at the YouTube Space production facilities in Los Angeles, New York, London, Tokyo, Sao Paulo and Berlin.
• As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watch time.

Copyright

• As of July 2016, YouTube has paid out $2 billion to rightsholders who have chosen to monetise claims since Content ID first launched in 2007.
• As of July 2015, there are 8,000+ partners using Content ID–including many major network broadcasters, film studios and record labels–who have claimed over 400 million videos, helping them to control their content on YouTube and make money on videos containing copyrighted material.
• We have more than 50 million active reference files in our Content ID database, making it the most comprehensive in the world. It’s even won a PrimeTime Emmy!

(FYI the giffs change...)

The number of views is constantly creeping up meaning people are accessing our video easy and sharing the content. This also means people are enjoying the product as they have viewed it nearly 2000 times in total. The average duration of watch time in 1.04 which means the are watching the majority of the video. This means they are enjoying the video however maybe getting slightly bored after a while due to the shots being similar however they do get more intense and aesthetically pleasing towards the end. We did this so that people would be hooked the whole way through. Hopefully this isn't the case as the music video is said to be 'visually engaging' throughout from our target audience members.

The ratio between male and females watching it is fairly equal however the femal audience do seem to watch it more. This is probably because they can relate to the dancers and look up to them. Also, the artist is a male and females often like watching male artists doing their thing. Male audiences like to watch the video as they can relate to Fragment and also look up to him however in a different way to what girls do. Moreover, the majority of the views are from people between the ages of 18-24 which is perfect for what we were intending. This is just we wanted as they are the people who would enjoy Fragments concerts, by the CDs and really support his impressive work. Many people found the video from mainly a YouTube channel (Hurtwood Media) and other sources such as social media etc. People have also searched it which is positive as it shows an active initiated following of the artist - they have seen the artists content and decided on their own terms to view the product which, in my eyes, is success and the ultimate aim. The suggested sights are also good as people get to view the product on the basis of what else they enjoy bringing them to the product. This increases the chances that they enjoy the product as Youtube do it in terms of what else they watch on the site, for example Fragments video would come up on suggested if someone had just been watching another similar DJ artist like DJ EZ.