Notes from Luke

• Think of yourself as a production company 
• Treatments - ideas, says mood, what you want to do, in images, for the band
• Not a lot of bands want to be featured, have to use narrative instead
• Have to have a performance element just incase something else goes wrong
• Be objective about the piece of music you choose
• Try not to use music that already has a music video as your piece is compared, setting yourself up to fail

Has to have 3 elements:

• Performance element
• A narrative- involving band, dancing, social issue etc.
• Element of band/artist being ‘cool’
• Lip sync
• All elements have to relate to each other so you can weave them all into one

• Shouldn't just be thinking about lyrics, think about the feel of the song and demonstrating the message
• Start with the website so you know what the image of the band is like and how they are being styled
• Your pop video is just one element of the marketing stage
• Simpler ideas sometimes work better then others
• Don’t try copy other music videos, it can be anything
• Enjoy the whole process and see where you go with it!!