Audience Profile

As a group, we have decided that all our chosen songs would have a similar audience and therefore we wouldn't have too many different ages of audience. We want to attract all the ages which an audience could be as we would prefer to go for a more EDM track. However, the younger generation would prefer the music as it is quite a new style and can be quite intense at times. The social status of the majority of the audience would be C1, lower middle-class as they will be young and wouldn't be working. This would mean they wouldn't have an income to fund their wishes to see the artist/band or buy any of their things. They would use their parents money to fill their desire and therefore supervisory.

I have made a twitter account for an example of the type of fan base we are aiming to go for. She is a young 18 year old, into most/all types of music an

d appreciates any concept. She is quite edgy and bubbly, enjoying the fast pace of music:

Why connecting with your audience is important?

1. Your audience gets to know and like you

2. People help those they like

3. The principle of reciprocity

4. Build a passionate fan base

5. You can grow your network

6. Become a thought leader

7. Let your fans inspire your work

Doing research on audiences and their artist I found this: 

"Connecting with your audience is one of the most important things you can do as an artist. Sure these points apply to business in general, but they are especially true of artists. What artists must realise is, if they want to succeed and make art for a living, they need to learn to become a business. This may have negative connotations but it doesn’t have to. Since the rise of the internet and social media, companies have undergone a massive shift in how they interact with their customers. Instead of just blasting people with coupons and deals to get them to buy, they have begun creating connections. You can only fight on price so long before a customer leaves you forever. That is why connecting with your customers has become so important. Your audience is looking for something that sets you apart from everyone else. You can do this by listening to your audience and providing them with massive value. Start conversations with them. Understand their hopes, dreams, and fears. Make yourself accessible and become an important part of their lives."