Evaluation Task 4: Who would be the audience for your media product?

The target audience of many thrillers usually consists of adults. This is because it might include a lot of violence and some psychological issues that can be disturbing for younger audiences - especially in psychological thrillers - as well as some thrillers are more intellectually demanding. The genre is slightly male skewed, although the target audience consists of men (51%) and women (49%). However, different sub-genres have different target audiences:

• For Psychological thrillers (more for our thriller) like 'Memento' are more intellectually demanding, therefore the target audience is about 25-45 years old.
• Cross genres like Horror thriller and Action thriller which are less intellectually demanding attract a younger audience (teens) because they want instantaneous excitement.

We aimed for the target audience to be around the 16-30 year old area. This is because of the interviews I managed to do and what I learnt from them is that our thriller would be enjoyed but almost any age group however I noticed some of the, around 20 year old, girls enjoyed the psychological side of films and then men enjoyed the action as suspense mostly. A lot of the younger age of girls enjoyed chick flicks and not really thrillers as such so the amount of teenage girls for our target audience would be limited- they would need to be quite tom boyish or really into the psychological side. Saying this they did like the idea of thrillers so it doesn't mean they wouldn't want to watch it at all. However this is a generalised view of all the different ages. From what I got from my researched, I found different social media pages of the certain people I could imagine enjoying my Thriller.

What hooks a certain type of audience into Thrillers:

Editing e.g. quick cuts, fast pace and camera angle changes, music that gives tension and is played when appropriate. It can be to do with lighting, especially the use of shadow. mirrors and stairs are also conventions of thriller movies. The codes and conventions are mainly what the audiences expect to see within a thriller this includes all types of thrillers, such as cross genres such as action, adventure, sci- fi etc. What audiences expect to see is what producers need to include in attracting their audience. The codes and conventions within a thriller mainly allows a female protagonist to be a victim of a dominant male character, this enables the audiences to familiar themselves with the stereotypes as females who are always vulnerable dependent victims, and the dominant male figures as being dominant. Psychological thrillers play with audiences minds by manipulating a character.

Target audience for my Thriller:

16 - 20 year olds

 This kind of girl looks appropriate for my target audience as is young, outgoing and research shows that the younger girls enjoy the excitement of a thriller and the wait for the end. Our thriller has suspense and an anticipation. Although this kind of age group like the rom coms and chick flicks, I think our thriller will suit well and will be suitable for girls this age, but maybe not as much in the early 20s category though.

This boy is a perfect example of one of our target audiences as he is a typical teenage boy who would enjoy the violence, suspense and action of our thriller and would appreciate the whole concept. He would also like the music in the product and would show an interest in the visual effects.

21-25 year olds

 In my research I found that males dominant the audience range for thrillers therefore I believe this guy would be a target as he seems hard core and very much happy about watching some violence however also enjoy that mental side of the film.

This male is similar and into music. He is actually part of the Pandora Fox band we are using for our media product and therefore would appreciate the film. Not only that, he would also love the action and perhaps scary side of things.

 

26-30 year olds


Our thriller would most definitely suite this age group as it is exciting, has violence, music, drugs and suspense. The older categories didn't really show interest in our kind of thriller as I found they liked more of the old types of thrillers and don't show interest in the visual effects of things. Therefore this age group would be the limit and this kind of family guy would definitely like my thriller.






I reckon the older females would enjoy something like our thriller; based on our interviews like the action and the reveal of the end. They also showed interest in quite psychological and suspense filled films so therefore my thriller would be great for them.