Evaluation Task 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

To conclude, by using a vast majority of complex digital technologies, I have used technological convergence to ensure that I have produced three products as a part of a successful campaign. Other than the technologies that we all used to produce the music video I personally spent a lot of time using the software photoshop. I was able to manipulate photographs from the photo shoot of the artist that my friend kindly took using her 5D camera. The ways in which I edited each image from the shoot I added a black and white filter on top of the images to make them look more effective and meaningful. I then used the contrast feature to create shadowed regions which made the images look more visual contrasting and involve the idea of form into my imagery. I also used photoshop to outline the digipak template and select images that I could drag on and use as the front cover and back cover of the digipak. Moreover, when I added the names of the artist and title of the album I had to use the text tool and different layers so that I could manipulate where on the page they would be. The barcode on the back had to be taken from the internet and I replicated a copyright paragraph from another album cover and just adapted it so that it was in line with our artist and his record label.
I made at least 10 different digipak's front cover designs and then asked people what could be improved, changed or added. Most people were pretty certain on the final design, however, there were many others which I thought were effective too. Once I had chosen the front cover I was able to manipulate the rest of the digipak to fit the style and the look of the artist. I used images from the internet and made them my own by editing the 'contrast levels' and 'channel colours' to make the image unique and my own.  It also added an element of professionalism to the whole campaign as it was slick and neat. To allow the campaign to interlink and match I used these same images as it was almost like a trademark in which people could recognise the artist by.