POP MUSIC GENRE
- genre = style, context, form of production
- different sites of institutional support
- mash-ups
- characteristics in each genre
GENRE AND ARTIST IMAGE
- key paradigm for genre
- categorises the artist, social media
- can associate with role models
GENRE AND SALES
- customers normally stick to a specific kind of genre and don't branch out
- rely on genre for buying choices
- past genre choices for new music interests
STUDYING POP
- the dead are still popular
- star power persists
- many artists die young
- can sometimes loose its value over time
- transcend context, music evolves
- originality and creativity burn out
- time becomes the enemy
STAR THEORY
- personal tragedies become codes within songs
- a death = publicity
- MJ sold more music when he died then ever before
DYER’S STAR THEORY WITH POP STARS
- pop stars can be quickly promoted (status) by their managers
- social media, famous family, magazines etc
- true pop stars last
STARS AS CONSTRUCTIONS
- Artificial images
- Dyer proposes that star image is constructed out of a range of materials
- not automatic or understood
INDUSTRY AND AUDIENCE
- stars are manufactured to make money
- photocopied artists for the audiences
- artists are the product of their record label and they must be sold
Dyer says:
- stars are commodities
- all based around the fans
- lots of fresh artists (the ‘conveyor belt’) or one long lasting artist
IDEOLOGY & CULTURE
- stars initiate fashion trends which fans copy
- social media!!!
- enhances their ‘star quality’
- star scrutiny
- focal point for our cultural thinking
CHARACTERISTIC & PERSONALITY
- star transformation turns a ‘real’ human into a construct
- provides fans with expectations, conforming or not
Dyer says:
- stars strive for immediate success in first album
- establish characters through performance and songs
- person bases understanding of stars persona on sentiments expressed by their songs
- personal and intimate, songs listened to thousands of times
- 2nd albums are created to carry on this personality
- bouncing off audience reactions
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