Final Digipak

As you can see I have organised the digital so that it has synchrony within each side. I have rearranged the images on the back and inside left so that I can add extra text. The phrase on the inside left of the digipak is the first pop up thing that appears when you visit the artists website and therefore connects with other aspects of the campaign. I have kept with the black and white theme of images as this again links in with the website images and also it keeps a sense of continuity and a back bone for the artist marketing wise. The feedback I gained from my teacher Jason is that maybe the front cover title and artists name is too small however I like this aspect as it look professional and the writing font is simple and neat. If I was to add to much to the digipak in terms of colour and crazy fonts, it would become too manic and amateur as the images have already been cut into pretty edgy designs anyway. I am really happy with the way it has turned out and is a good selling point for the artists work.

Creating the Digi-pack

After creating designing many different front covers, as a group, we decided that the white one with strips of the photo of Jonty was the best option as we believed it demonstrated our artist in the best way and was the most aesthetically pleasing. I think simplicity is key in this situation as the artist is immediately demonstrated in a more professional manner creating a mature appeal to the correct target audience. 

With the chosen design, I replicated the layout (with different images) for the back cover and inside left. I tried putting the design, with the red strip across his face, as the cover of the actual CD but Callum thought it would be cool if we put the photo of Jonty bending down, like the front cover and this actually worked out better; the red colour was a bit random and didn't go with the whole theme.

We were given a template to begin the digipak with and to size everything correctly so when I was done with choosing what goes where I place the designs it the right places. Looking at the digipak as a whole was very rewarding as the hard work put into it paid off . It really fits with the theme of the artist and the website created. This will help with the selling points as people can associate Fragment with something in specific and can recognise any of his work.

 

 

 

Developing the website

We created a rough website design for our artist called 'Fragment'. Callum used images from the shoot day to capture a small essence of the artist. Obviously for the artists developed website we will have to do a proper shoot in a photography studio with Jonty and maybe the dancers. This will make the website look far more professional and cleaner.

http://calhenderson5.wixsite.com/fragment

After doing the photo shoot, we incorporated the new photos in with the website so that there is a connection between the digipak and the website. With the new images, the website looks much more professional and interesting. It adds a special quality to the artist and a unique touch as the website is completely original.

Audience Feedback

I gathered a group of girls between the ages of 16 -18 and asked what they thought of our video and they seemed very positive as evident in the video I took of them. They mentioned they liked the quick cutting of the video as it fits in with the type of music we chose and they really liked the way in which we shot the dancers and the DJ e.g. the tracking shot going beneath their legs and switching from the dancers to Jonty to create the illusion that they were standing next to each other. This feedback has ensured me that, when the video is put up online, many viewers will be interested to watch it and will take to some liking of it, hopefully. I understand I perhaps should have interviewed a wider range of ages and also boys to get a view that is more representative of the wider population.